Some business owners will usually hire a photographer anytime they need one. Some will venture off into purchasing a camera to do the photography themselves.
If you are ambitious enough to do it yourself, searching for a new camera to capture the culture of your company is probably more involved than you might expect. As you become more informed about purchasing the right gear, knowing the exact image you want to create for your brand can assist you tremendously with getting the right equipment.
Once you gain the technical knowledge to match the image you are envisioning, you will be able to make an informed decision. Of course, the brand of camera you end up purchasing matters, but the lenses matter just as much.
No knock to the lens that comes with the camera because they can get you pretty far but if you have a specific way you want to present your work or your brand, investing in interchangeable lenses will ultimately help you to achieve your visually creative goals. The lens that comes on the camera is only capable of doing so much and you will eventually hit a glass ceiling in that area.
Also, when looking for a new lens, things like focal length, crop factor, zoom, autofocus and image stabilization are some of the factors you should consider when conducting your search. Performance, features, and the way the camera feels in your hand also matters.
In the end, take the right amount of time to determine what the most compatible equipment is to suit your needs. And don't be afraid to start out with a mid-level DSLR, so you can learn the advanced features and work your way up.
If you're looking for an entry-level model to start out with, take a look at these options at: bit.ly/2yqr9XP